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В распространении идей помогает мозг


Задолго до того, как появился Интернет, ученые стремились выяснить, каким образом распространяется информация и идеи. Их также интересовало, «какие сообщения будут приходиться на вирусную социальную медиа» и «как это можно предугадать».

Новейшее исследование, которое провели психологи из Лос-Анджелеса, способствовало продвижению в этой области, а также помогло найти ответы на многие вопросы. В результате научно-исследовательской работы ученые выявили, что есть некая часть мозга, отвечающая за распространение идей, и называется она «шум».

Данные по результатам исследования опубликованы в Psychological Science, ученые уверены, что их выводы имеют огромное значение для науки, поскольку в дальнейшем помогут сделать кампании общественного здравоохранения более эффективными, рекламу – убедительнее, а работу учителей с учениками и студентами – продуктивнее.

«Результаты нашего исследования доказали, что люди подсознательно настраиваются на то, что вещи, с которыми они сталкиваются, могут быть полезны не только им самим, но и их окружению», – отмечает Мэтью Либерман, профессор психологии.

«Мы постоянно ищем полезную информацию, интересные или курьезные моменты – именно об этом свидетельствуют результаты анализа мозга. В момент, когда человек столкнулся с чем-то ему интересным, активируется и часть мозга, отвечающая за размышления о том, будет ли информация полезна кому-то еще. Программа распространения информация заложена в нас с рождения. Смею утверждать, что это говорит и о социальной природе шума», – настаивает Либерман.

Эмили Фальк, как аспирант, проводивший исследование в лаборатории Либермана, дополнила: «На момент проведения эксперимента мы и не предполагали, что работа отдельных частей мозга связана с идеями, которые способны перерасти в навязчивые, также мы не подозревали о том, что

отдельные области могут выполнять функции коммуникаторов идей. Мы создали карту мозга, отметив на ней участки, отвечающие за создание и распространение идей. В перспективе мы рассчитываем использовать эту карту с целью прогноза, какие из идей станут боле успешными, эффективными или, наоборот, неудачными и непродуктивными».

В эксперименте участвовали 19 студентов из Калифорнийского университета. Им всем сделали сканирование мозга посредством МРТ. В процессе сканирования каждому из них представили информацию о разнообразных пилотных идеях медиа: ситкомы, реалити-шоу, развлекательные программы и т.д.

Студентам, оказавшимся под воздействием телевизионных идей, после рекомендовали стажироваться в телестудии. Впоследствии они должны были подтвердить или опровергнуть целесообразность собственных рекомендаций по предложенным им идеям и попробовать, кроме того, создать собственную запись выбранного пилотного проекта.

Во втором этапе исследования участие приняли 79 студентов. Они должны были оценить работу группы предшественников. Их попросили просмотреть видео, созданное стажерами, оценить их и составить свой топ-лист пилотных идей.

Основной целью эксперимента было выяснить, какие части мозга были активированы во время просмотра пилотных идей проектов медиа.

В результате проведенного исследования удалось установить, что у стажеров активировалась область мозга, известна как височно-теменной стык. Причиной активации послужили как раз просмотренные идеи. Следовательно, воздействием на определенный участок мозга возможно активировать область, отвечающую за идеи, и получить необходимые результаты.
ИноСМИ


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<h2>Pandora Alphabet Bead Letter G Silver Product Descriptions</h2><p>PANDORA brand philosophy is high quality, handmade, timeless design and attention to detail, and will continue to. PANDORA jewelry has a distinctive, charming bohemian style. It advocates freedom of the soul and romance - is also reflected for women handmade, high quality modern jewelry goals. This philosophy is PANDORA jewelry has been persistent core brand.</p>

<p>This sterling silver"G"bead by Pandora is three sided.When this bead swivels on your bracelet,the letter can be seen from all angles.You will find that the letters are very vivid against an oxidized silver background.Use letters to spell out your name,your initials,or use letters for what is meaningful to you.This bead can be used on a Pandora bracelet or necklace.</p><p>925 Sterling Silver.</p>
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<br/><br/>Maintenance Of Silver Ornaments<br/><br/>
Silver jewellery is one of the precious stones having nimbus and it is necessary to pay attention on its maintenance. Many people are into silver jewelries, but they don't know how to maintain them, and even some of them think they are very difficult to maintain. Actually, that's not the case. Silver, whose chemical properties are not as steady as those of platinum and gold, often gets oxidized, caused by the water and chemical substances in the air, getting dark and losing its original color. With such knowledge in mind, some effort in our daily life will keep the silver jewelries forever new.<br/><br/>
The best Maintenance for silver jewelry is that we wear it every day, because the fat of the body will make silver to emit warm and natural luster. Of course, there is exception, and some people`s sweat contains the ingredient that can turn silver black. Silver jewelry should be put away when not been put on. It is better to keep them in an airtight bag to prevent it from turning black due to contact with oxygen. The silver jewelry turning black is a normal natural phenomenon, due to air and other natural media such as sulfur and oxides has some corrosion of silver. After being worn for a period of time, it will have some tiny spots which spread to a large part for a long time and even become black. Even though the jewelry surface has been plated a protective layer, if we do not well take care of it for a while it still can be oxidated. Therefore, the silver jewelry usually has some discoloration due to oxidation.<br/><br/>
Indigenous methods of cleaning silver jewelry in daily life: Squeeze a little toothpaste on the face of the silver jewelry. Then add some water and rub it to cause small bubbles. After washing it by clean water, the silver jewelry can become lustrous. Do not wear other precious metal jewelry while wearing a silver jewelry to avoid collision deformation or abrasion. Keep dry of silver and do not wear during swimming, nor get it close to hot well and sea. Wipe the surface everyday with soft cloth to keep light. But it is best to use the cloth used exclusively to wash silver. Silver cleaning cloth contains silver maintenance ingredients and can be washed with water.<br/><br/>
If you find silver jewelries turned yellow, then you should use a small jewelry brush to clean slits of the jewelries. Then, you should drop one drop of silver-mopping cream on the paper, in order to rub the black oxide on the surface of silver ornaments. Later, you should use silver-mopping cloth to recover the original white & blare of the silver ornaments. If it can return to eighty percent of the original silvery white with special cloth for silver, then you don't need the special cream and liquid for silver. Because these products all have some corrosivity . It is easier for silver to become yellow after using of these products.</div>


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